Our Three Step Process
Our Three Step Process
Whisky Auction Platform: When Your Tech Stack Becomes Your Bottleneck
Our Three Step Process
Whisky Auction Platform: When Your Tech Stack Becomes Your Bottleneck
Whisky Online Auctions is a top destination for rare and collectible whisky. With loyal bidders around the world and new auctions going live monthly, the business needed a platform that could keep up. Instead, they were stuck with a fragile Magento 2 build plagued by bugs, outages, and sky-high maintenance costs. After two agencies and hundreds of thousands invested, they still didn’t have a stable solution. It was time for a clean break.
The Challenge
An unstable auction platform
Regular outages and bidding errors meant lost revenue and trust.
High cost of ownership
The custom Magento stack required constant developer intervention and costly server upkeep.
Business-critical data
Years of customer profiles, bidding histories, hammer prices and auction records needed to be migrated securely and accurately.
Team stretched thin
Instead of scaling, they were constantly firefighting.
The Solution
We moved Whisky Online Auctions from Magento 2 to Shopify, rebuilding the auction experience from scratch with custom functionality that feels native, and a rock-solid foundation for future growth.
Deep Data Migration
We migrated the entire auction history, customer records, bid logs, and hammer prices with precision ensuring a seamless transition and full continuity for returning users.
Custom Auction Engine on Shopify
From timed listings and proxy bidding to dynamic countdowns and checkout flows, we engineered a bespoke auction engine fully integrated into Shopify’s backend.
Streamlined Operations
Shopify’s intuitive admin and flexible content management system allow the team to manage auctions and day-to-day ops without tech headaches.
The Impact
Smooth, stable auctions — every time
No downtime, no bidding glitches — just high performance, even during peak activity.
Massive drop in technical overhead
Maintenance costs slashed. No more dev retainers just to keep the lights on.
Zero data loss
Years of business-critical data successfully migrated — including customer profiles, bidding history, and pricing records.
Business is back on track
With tech no longer a roadblock, the team is free to focus on growth, marketing, and building their collector community.
What We Delivered
Magento to Shopify migration
Deep data transfer (customer accounts, bids, auction history)
Custom-built auction platform
Shopify theme and CMS setup
Strategic consulting + post-launch support
Final Pour
This wasn’t just a platform swap. It was a full-scale rescue mission — one that replaced years of unreliable tech with a flexible, future-proof system.
For Whisky Online Auctions, moving to Shopify meant more than a fresh start. It meant peace of mind, business clarity, and the freedom to grow without limitations.
The Challenge
An unstable auction platform
Regular outages and bidding errors meant lost revenue and trust.
High cost of ownership
The custom Magento stack required constant developer intervention and costly server upkeep.
Business-critical data
Years of customer profiles, bidding histories, hammer prices and auction records needed to be migrated securely and accurately.
Team stretched thin
Instead of scaling, they were constantly firefighting.
The Solution
We moved Whisky Online Auctions from Magento 2 to Shopify, rebuilding the auction experience from scratch with custom functionality that feels native, and a rock-solid foundation for future growth.
Deep Data Migration
We migrated the entire auction history, customer records, bid logs, and hammer prices with precision ensuring a seamless transition and full continuity for returning users.
Custom Auction Engine on Shopify
From timed listings and proxy bidding to dynamic countdowns and checkout flows, we engineered a bespoke auction engine fully integrated into Shopify’s backend.
Streamlined Operations
Shopify’s intuitive admin and flexible content management system allow the team to manage auctions and day-to-day ops without tech headaches.
The Impact
Smooth, stable auctions — every time
No downtime, no bidding glitches — just high performance, even during peak activity.
Massive drop in technical overhead
Maintenance costs slashed. No more dev retainers just to keep the lights on.
Zero data loss
Years of business-critical data successfully migrated — including customer profiles, bidding history, and pricing records.
Business is back on track
With tech no longer a roadblock, the team is free to focus on growth, marketing, and building their collector community.
What We Delivered
Magento to Shopify migration
Deep data transfer (customer accounts, bids, auction history)
Custom-built auction platform
Shopify theme and CMS setup
Strategic consulting + post-launch support
Final Pour
This wasn’t just a platform swap. It was a full-scale rescue mission — one that replaced years of unreliable tech with a flexible, future-proof system.
For Whisky Online Auctions, moving to Shopify meant more than a fresh start. It meant peace of mind, business clarity, and the freedom to grow without limitations.
Whisky Online Auctions is a top destination for rare and collectible whisky. With loyal bidders around the world and new auctions going live monthly, the business needed a platform that could keep up. Instead, they were stuck with a fragile Magento 2 build plagued by bugs, outages, and sky-high maintenance costs. After two agencies and hundreds of thousands invested, they still didn’t have a stable solution. It was time for a clean break.
The Challenge
An unstable auction platform
Regular outages and bidding errors meant lost revenue and trust.
High cost of ownership
The custom Magento stack required constant developer intervention and costly server upkeep.
Business-critical data
Years of customer profiles, bidding histories, hammer prices and auction records needed to be migrated securely and accurately.
Team stretched thin
Instead of scaling, they were constantly firefighting.
The Solution
We moved Whisky Online Auctions from Magento 2 to Shopify, rebuilding the auction experience from scratch with custom functionality that feels native, and a rock-solid foundation for future growth.
Deep Data Migration
We migrated the entire auction history, customer records, bid logs, and hammer prices with precision ensuring a seamless transition and full continuity for returning users.
Custom Auction Engine on Shopify
From timed listings and proxy bidding to dynamic countdowns and checkout flows, we engineered a bespoke auction engine fully integrated into Shopify’s backend.
Streamlined Operations
Shopify’s intuitive admin and flexible content management system allow the team to manage auctions and day-to-day ops without tech headaches.
The Impact
Smooth, stable auctions — every time
No downtime, no bidding glitches — just high performance, even during peak activity.
Massive drop in technical overhead
Maintenance costs slashed. No more dev retainers just to keep the lights on.
Zero data loss
Years of business-critical data successfully migrated — including customer profiles, bidding history, and pricing records.
Business is back on track
With tech no longer a roadblock, the team is free to focus on growth, marketing, and building their collector community.
What We Delivered
Magento to Shopify migration
Deep data transfer (customer accounts, bids, auction history)
Custom-built auction platform
Shopify theme and CMS setup
Strategic consulting + post-launch support
Final Pour
This wasn’t just a platform swap. It was a full-scale rescue mission — one that replaced years of unreliable tech with a flexible, future-proof system.
For Whisky Online Auctions, moving to Shopify meant more than a fresh start. It meant peace of mind, business clarity, and the freedom to grow without limitations.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations