The Challenge

With hundreds of clean beauty products on offer, The Detox Market faced a growing challenge: customers felt overwhelmed and unsure where to start. A customer survey confirmed it — visitors loved the brand’s ethos but were getting lost in the product selection process. The result? Missed conversions and frustrated potential buyers.

The Solution

To simplify the customer journey, we introduced a guided product quiz tailored to individual skin concerns. But we didn’t stop there. We saw an opportunity to turn this touchpoint into a goldmine of first-party data. By integrating AI-powered selfie analysis into the quiz, we enabled real-time skin assessments — unlocking deeper personalization and rich customer insights that could power future campaigns and on-site experiences.

The Implementation

To bring this vision to life, we partnered with the team at Tangent.ai to develop a custom algorithm capable of analyzing selfies and identifying key skin attributes — everything from redness and pigmentation to hydration levels and fine lines. This allowed us to generate highly accurate product recommendations in real-time.

But we didn’t stop at the quiz itself.

All the first-party data collected — from user responses to AI-driven skin analysis — is now actively powering a dynamic, personalized onsite experience. Returning customers see content, offers, and product recommendations tailored specifically to their skin concerns and goals. It’s no longer a one-size-fits-all website — every visit feels uniquely theirs.

The results speak for themselves:

• Customer satisfaction is up by 35%, with overwhelmingly positive feedback on the guided experience.

• Average Order Value is 2.5X higher for quiz takers compared to non-quiz takers.

• The foundation is now in place for even deeper personalization across email, SMS, and future on-site interactions.